E-mail Marketing
About this service
E-mail Marketing:
Get new customers with the leading email automation and marketing brand* that shows you how to generate more opens, clicks and sales.
Increase orders and customer lifetime value by dynamically personalizing emails based on browsing and purchase data..
ALLL SMTP LIST:
GoogleGmail-Gmail
Yahoo Mail
Yahoo Mail Plus
Yahoo UK
Yahoo Deutschland
Yahoo AU/NZ
Outlook
Office365
O2
O2 UK
AOL.com
AT&T
NTL@ntlxorld.com
BT connect
BT openworld
BT internet
Orange
Orange uk
Wanadoo uk
Hotmail
O2 Onlien Deutschland
T-Online Deutschland
1&1 (1land1)
1&1 Deutschland
...
Email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to building loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
History
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claimed that this resulted in $13 million worth of sales of DEC products, and highlighted the potential of marketing through mass emails.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as “spam” and began blocking out content from emails with filters and blocking programs. To effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user without being cut out by automatic filters and spam removing software.
Historically, it has not been easy to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see users’ feedback in real-time and monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of specific advertising methods, such as television advertisements, cannot be captured.
Types
Email marketing can be carried out through different types of emails:
Transactional emails
Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender” along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
Direct emails
Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.