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Discord

Discord is an instant messaging and VoIP social platform which allows communication through voice callsvideo callstext messaging, and media and files. Communication can be private or take place in virtual communities called “servers”.[note 2] A server is a collection of persistent chat rooms and voice channels which can be accessed via invite links. Discord runs on WindowsmacOSAndroidiOSiPadOSLinux, and in web browsers. As of 2021, the service has over 350 million registered users and over 150 million monthly active users. It is primarily used by gamers, although the share of users interested in other topics is growing. As of September 2023, Discord is the 35th most visited website in the world with 23.42% of its traffic coming from the United States

 

History

The concept of Discord came from Jason Citron, who had founded OpenFeint, a social gaming platform for mobile games, and Stanislav Vishnevskiy, who had founded Guildwork, another social gaming platform. Citron sold OpenFeint to GREE in 2011 for US$104 million,] which he used to found Hammer & Chisel, a game development studio, in 2012. Their first product was Fates Forever, released in 2014, which Citron anticipated to be the first MOBA game on mobile platforms, but it did not become commercially successful.

According to Citron, during the development process, he noticed how difficult it was for his team to work out tactics in games like Final Fantasy XIV and League of Legends using available voice over IP (VoIP) software. This led to the development of a chat service with a focus on user friendliness with minimal impact on performance. The name Discord was chosen because it “sounds cool and has to do with talking”, was easy to say, spell, remember, and was available for trademark and website. In addition, “Discord in the gaming community” was the problem they wished to solve.

To develop Discord, Hammer & Chisel gained additional funding from YouWeb’s 9+ incubator, which had also funded the startup of Hammer & Chisel, and from Benchmark capital and Tencent.

Discord was publicly released in May 2015 under the domain name discordapp.com. According to Citron, they made no specific moves to target any specific audience, but some gaming-related subreddits quickly began to replace their IRC links with Discord links. Discord became widely used by esports and LAN tournament gamers. The company benefited from relationships with Twitch streamers and subreddit communities for Diablo and World of Warcraft.

In January 2016, Discord raised an additional $20 million in funding, including an investment from WarnerMedia (then TimeWarner). In 2019, WarnerMedia Investment Group was shut down and acquired by AT&T, selling its equity.

Microsoft announced in April 2018 that it would provide Discord support for Xbox Live users, allowing them to link their Discord and Xbox Live accounts so that they can connect with their Xbox Live friends list through Discord.

In December 2018, the company announced it had raised $150 million in funding at a $2 billion valuation. The round was led by Greenoaks Capital with participation from Firstmark, Tencent, IVP, Index Ventures and Technology Opportunity Partners.

Starting in June 2020, Discord announced it was shifting focus away from video gaming specifically to a more all-purpose communication and chat client for all functions, revealing its new slogan “Your place to talk”, along with a revised website. Among other planned changes was to reduce the number of gaming in-jokes it used within the client, improving the user onboarding experience, and increasing server capacity and reliability. The company announced it had received an additional $100 million in investments to help with these changes.

In March 2021, Discord announced it had hired its first finance chief, former head of finance for Pinterest Tomasz Marcinkowski. An inside source called this one of the first steps for the company towards a potential initial public offering, though co-founder and chief executive officer Jason Citron had stated earlier in the month he was not thinking about taking the company public. Discord doubled its monthly user base to about 140 million in 2020.The same month, Bloomberg News and The Wall Street Journal reported that several companies were looking to purchase Discord, with Microsoft named as the likely lead buyer at a value estimated at $10 billion However, they ended talks with Microsoft, opting to stay independent. Instead, Discord launched another round of investment in April 2021. Among those investing into the company was Sony Interactive Entertainment; the company stated that it intended to integrate a portion of Discord’s services into the PlayStation Network by 2022.

The old Discord wordmark (2015–2021)

In May 2021, Discord rebranded its game controller-shaped logo “Clyde” in celebration of its sixth anniversary.[unreliable source?] The company also changed the color palette of its branding and user interfaces, making it much more saturated, to be more “bold and playful”. They also changed its slogan from “your place to talk”, to “imagine a place”, believing that it would be easier to attach to additional taglines; these changes were met with backlash and criticism from Discord users.

In July 2021, Discord acquired Sentropy, an internet moderation company.

Ahead of a funding round in August 2021, Discord had reported $130 million in 2020 revenues, triple from the prior year, and had an estimated valuation of $15 billion. According to Citron, the increased valuation was due to the shift away from “broadcast wide-open social media communication services to more small, intimate places”, as well as increased usage from the COVID-19 pandemic. They captured users that were leaving Facebook and other platforms due to privacy concerns. Citron states that they are still in talks with several potential buyers including all major gaming console manufacturers. From this, the company secured an additional $500 million in further investments in September 2021.

In September 2021, Google sent cease and desist notices to the developers of two of the most popular music bots used on Discord–Groovy and Rythm–which were used on an estimated 36 million servers in total. These bots allowed users to request and play songs in a voice channel, taking the songs from YouTube ad-free. Two weeks later, Discord partnered with YouTube to test a “Watch Together” feature, which allows Discord users to watch YouTube videos together.

Citron posted mockup images of Discord around the proposed Web3 principles with integrated cryptocurrency and non-fungible token support in November 2021, leading to criticism from its userbase. Citron later stated that “We […] want to clarify we have no plans to ship it at this time.”As of March 2022, Discord employs 600 people globally.[42]

The CNIL fined Discord €800,000 in November 2022 for being in violation of the European Union‘s General Data Protection Regulation (GDPR). The violations found by CNIL were that the application would continue to run in the background after it was closed and would not disconnect the user from a voice chat, as well as allowing users to create passwords that only consist of six characters.

In early 2023, Discord was used to publish classified United States documents in one of the most significant intelligence leaks in recent history. The documents, distributed on a Minecraft Discord server as photos, detailed the state of the Russo-Ukrainian War, surveillance of allied and adversarial nations, and indicated cracks in alliances with nations aligned with the United States.

On December 5, 2023, Discord launched a major messaging-focused update of its mobile app, making a host of minor changes