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Kick (also known as Kick.com)
is a video live streaming service. It is operated by Kick Streaming Pty Ltd and backed by Stake.com co-founders Bijan Tehrani, Ed Craven and streaming personality Trainwreckstv. Kick was founded in 2022 as a competitor to Amazon-owned Twitch, with a focus on looser moderation and higher revenue shares for streamers. Kick is mostly known for its 5% revenue charge, as well as its 2023 deals with multiple streamers formerly prominent on Twitch, most notably including chess grandmaster Hikaru Nakamura, Nickmercs, Adin Ross, Amouranth, Ice Poseidon and xQc.As of June 2023, Kick averages 235,000 livestreams per day.
History
The Kick streaming platform had its inception in December 2022. To formalize its operations as a registered company in Australia, Kick Streaming Pty Ltd was established in November of the same year. The sole shareholder of Kick Streaming is Easygo Entertainment Pty Ltd, a company registered just a few months earlier.
Easygo Entertainment is partially owned by another entity, Ashwood Holdings Pty Ltd, with a one-third stake. Notably, Ashwood Holdings is under the complete ownership of Ed Craven, co-founder of Stake.com. The remaining two-thirds of Easygo Entertainment are owned by Bijan Tehrani, the other co-founder of Stake.com. While Kick is not directly affiliated with Stake’s co-founders, records indicate that they are the principal shareholders of the company that holds ownership of the streaming site. Some sources also state that American streamer Trainwreckstv could be among the owners of the platform or plays a leadership role within it.
Revenue splitting and salary
Kick’s revenue split is 95% to the streamer and 5% to the platform. Kick’s popularity in its revenue split was credited by Forbes for pushing Twitch to introduce a 70:30 revenue splitting model for some creators.[9]
Kick has proposed paying all of its streamers hourly if they meet certain conditions. Conditions include the streamer being active for at least four hours per day out of thirty days in a month, the streamer being awake and interacting with chat, the streamer having a webcam on their face, and being a legal adult. Content creators who meet all four conditions would be paid per hour of streaming under the proposal
Easygo Entertainment is partially owned by another entity, Ashwood Holdings Pty Ltd, with a one-third stake. Notably, Ashwood Holdings is under the complete ownership of Ed Craven, co-founder of Stake.com. The remaining two-thirds of Easygo Entertainment are owned by Bijan Tehrani, the other co-founder of Stake.com. While Kick is not directly affiliated with Stake’s co-founders, records indicate that they are the principal shareholders of the company that holds ownership of the streaming site. Some sources also state that American streamer Trainwreckstv could be among the owners of the platform or plays a leadership role within it.